I'm a veteran of instant noodles. I especially like Korean's - the texture of the noodles are more chewy, and the flavor is richer.
First invented by Japanese, went viral in the 80s all over Asia, instant noodles in my memory has always been in a square shape, if you buy the pack not the cup. - And I somehow just prefer the packed ones much better. The cup package is designed so that when you're traveling and don't have the cookery, you can just pour hot water in the cup and wait for it's done. Of course that's not the gourmet way of dealing with instant noodles.
Instant noodles always taste much better if you properly broil it in water, and bring to simmer. On the left hand side in the image above, is what I've been doing for many years. The square-shaped noodle cake never fits the 1 person's serving pot. I'd either find a much larger pot, waste a lot of water/heat (like those Italians), or just pour water in the small pot, waiting for the noodles at the bottom getting soaked enough so the entire thing can be pushed down in the water.
One day, I came across a different noodle cake design (the right hand side), done by the Koreans - all of a sudden everything just made sense!
The noodle cake of course should be round, so you can fit it in a small pot! And of course every part of the noodle cake should be soaked in water from the beginning of the cooking!
A lot of times the beauty of the overhyped UX design lies in a very simple idea.